Media Science course in Kolkata

Over the last decade of the twentieth century, the media industry has experienced tremendous growth. Intense competition among television channels and newspapers has led to an ongoing quest for talented and well-trained professionals to meet the demands of this dynamic field. Our media and communication degree course in Kolkata is designed to prepare students for careers in the media sector.

SBIHM IT offers a comprehensive media science course in Kolkata. The Bachelor in Media Science, recognized by MAKAUT, encompasses various aspects of media, including film, journalism, photography, advertising, and PR. The course emphasizes a practical approach, equipping students with the skills and knowledge needed to thrive in the evolving landscape of the media industry.

Name of the course :	Bachelor in Media Science
Duration:	3 years (Six Semesters)
Eligibility :	10+2 passed/appearing 2022  from recognized Central Govt. or State Govt. Board
Seat :	60
Industrial training duration :	Six Months
Placement :	Domestic / International
Degree Awarded	Maulana Abul Kalam Azad University of Technology (MAKAUT)

Our Subjects

• Development of Mass Communication
• Laws & Ethics in Mass Communication
• Print Journalism & Comparative Media
• Basic Computer Application
• Electronic Media: Planning & Production
• Electronic Media: Writing, Editing & Execution
• Press Photography
• Environment & Ecology
• Electronic Media: Writing, Editing & Execution Lab
• Press Photography Lab
• Electronic Media: Planning & Production Lab
• Marketing in Mass Media
• Stage Production & Direction Advertising
• Film & Television: Theory & Practice
• Information & Computer Technology
• Film & Television: Theory & Practice Lab
• Writing & Opinion Pieces
• Public Relations
• Film & Television: Theory & Practice
• Study of Media Scene in India: Print & Cinema
• Video Production
• Media Management
• Entrepreneurship in Media
• Design & Page Make Up
• Film & Television: Theory & Practice
• Design & Page Make Up Lab
• Media Research
• Personality Development & Interview Skills

Specialisation:

1. Journalism: This specialisation prepares students for roles in print, electronic media (including radio and television), and web journalism. Students gain a strong theoretical foundation alongside practical skills.

2. Film: Students in this specialisation receive comprehensive theoretical and practical exposure to film studies. From the first year, they engage in planning and producing documentaries and short fiction films. Additionally, they participate in the International Kolkata Film Festival annually.

3. Photography: With the demand for photojournalists on the rise, this specialisation focuses on developing students’ skills in photography. Esteemed faculty members guide students in mastering the art of capturing compelling images.

4. Advertising & PR: This specialisation is centred around unleashing creative expression and plays a crucial role in the business community. In addition to theoretical teachings, students receive training exposure with leading event management companies.

5. Animation, Design & Page Makeup: Students delve into the artistry behind animation, design, and page makeup. While animation can be chosen as a specialisation, all students are acquainted with designing software such as Corel Draw, Flash, and Photoshop.

Film Making:

Film Making is an integral component of the Media Science course, serving as a means to express thoughts on aesthetics, culture, and societal significance. From the advent of cinema in the late 19th century to the digital revolution of the 21st century, moving images have exerted profound social and cultural influence. The study of film and media is interconnected through cinema, television, and emerging screen technologies.

Film and Media studies foster skills in analyzing film, television, and new media texts, as well as understanding the underlying forces driving their production and consumption. Emphasis is placed on theoretical, cultural, and historical knowledge necessary for critical engagement.

The Process of Film Making:

Film Making is a crucial aspect of the BSc course in Media Science. It encompasses various stages, including:

1. Development:

   – Begins with a script, book, or story outline.

   – May involve pitching ideas to a producer.

2. Pre-production:

   – Involves planning before filming, setting the project’s vision.

   – Includes location scouting and casting.

3. Production:

   – Focuses on adhering to the budget and schedule.

   – Requires constant communication between all involved parties.

4. Post-production:

   – Involves reviewing footage and editing the movie.

   – Incorporates visual effects, music, and sound design.

5. Distribution:

   – Ensures the film reaches its audience through various platforms such as cinemas, streaming services like Amazon Prime and Netflix, and television.

Do we have internships / placements?

While the film industry doesn’t offer traditional nine-to-five jobs, technicians and filmmakers consistently secure projects once they enter the industry. Internships and placements provide valuable opportunities for practical experience and networking.

Does this mean that the course is full of technical details?

No, the course covers both technical and aesthetic aspects. Students are exposed to theories as well as practical applications of film making from various cultural perspectives worldwide.

Journalism as a Career in India:

From its inception, journalism’s primary objective has been to deliver unbiased truth to the public. In a democratic nation like India, journalism plays a pivotal role in facilitating informed decision-making among citizens.

Journalists act as conduits through which we learn about global events and developments. Their responsibility extends to overseeing the actions of government officials on behalf of the populace.

The Media Industry in India is experiencing significant growth, leading to increased demand for roles such as news anchors, photojournalists, editors, and news reporters. With the proliferation of newspapers and journals, there exists ample opportunity for aspiring individuals to enter this profession.

Key Attributes of a Successful Journalist:

Success in journalism hinges on several factors:

– Strong communication skills in both speaking and writing.

– Creativity in generating new ideas and perspectives.

– Ability to articulate and persuade others with their thoughts and viewpoints.

Career Prospects in Journalism:

Journalism encompasses various domains, including:

1. Print Journalism: Involves newspapers, journals, magazines, digests, and news agencies.

2. Electronic/Broadcast Journalism: Encompasses television, radio, and internet-based platforms.

3. Web Journalism: Focuses on online publishing across social networking sites, blogs, etc., utilizing various content formats like text, videos, and images.

SBIHM School of Management, a leading hotel management college in Kolkata, offers comprehensive journalism education. Journalism is not just a profession; it serves as a vital social and public occupation. Often referred to as the watchdog of society or the fourth estate, journalists play a crucial role in informing policymakers about public expectations.

Beyond simply conveying information, journalism interprets the world, making events relevant to people’s daily lives and illustrating their impact on ordinary citizens.