Bachelor in Media Science
In the rapidly evolving landscape of the media industry, the last decade of the twentieth century witnessed tremendous growth and transformation. The increasing competition among various television channels and newspapers has created a perpetual demand for skilled and promising professionals fully equipped to meet the dynamic needs of this profession. The Bachelor in Media Science program is crafted to train students aspiring to build a successful career in the media sector.
Program Overview:
Industry Growth: The program recognizes the substantial growth in the media industry over the last decade, addressing the escalating competition and the need for qualified professionals.
Skillful Personnel: Aims to produce bright and promising individuals fully trained to thrive in the competitive and dynamic field of media.
Career Focus: Tailored to meet the demands of the ever-evolving media profession, providing students with the necessary skills and knowledge.
Key Subjects:
- Development of Mass Communication
- Laws & Ethics in Mass Communication
- Print Journalism & Comparative Media
- Basic Computer Application
- Electronic Media: Planning & Production
- Electronic Media: Writing, Editing & Execution
- Press Photography
- Environment & Ecology
- Electronic Media: Writing, Editing & Execution Lab
- Press Photography Lab
- Electronic Media: Planning & Production Lab
- Marketing in Mass Media
- Stage Production & Direction Advertising
- Film & Television: Theory & Practice
- Information & Computer Technology
- Film & Television: Theory & Practice Lab
- Writing & Opinion Pieces
- Public Relations
- Film & Television: Theory & Practice
- Study of Media Scene in India: Print & Cinema
- Video Production
- Media Management
- Entrepreneurship in Media
- Design & Page Make Up
- Film & Television: Theory & Practice
- Design & Page Make Up Lab
- Media Research
- Personality Development & Interview Skills
Specializations
Journalism:
Prepares students for print, electronic media (both radio & television), and web journalism.
Film:
Provides theoretical and practical exposure in film studies, including planning and producing documentaries and short fiction. Students participate in the International Kolkata Film Festival.
Photography
Explores creative expression in advertising and public relations, including practical training with leading event management companies.
Advertising & PR
Advertising & PR It is the forte where creative mind seeks its expression the most. This specialization has an indispensible role in the entire business community. Apart from syllabus teachings, students also have training exposure with leading event management companies.
Animation, Design & Page makeup It
Unveils the art behind the art, allowing students to explore animation as a specialisation, along with familiarisation with design software.
The Bachelor in Media Science program encompasses a comprehensive curriculum, preparing students for diverse and dynamic roles within the media industry, with specialised tracks catering to their specific interests and career aspirations.